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Entrepreneur
October 2004
Don Debelak |
Breath of Fresh Air How do you sell buyers on an invention that creates a new product category?   |
Entrepreneur
October 2004
Nichole L. Torres |
Paternal Instincts Have a feeling that marketing to dads is a smart move? You're right on the money. |
Fast Company
October 2004
Heath Row |
Ideas From Smart Friends An online discussion led by Indian business school students revisits a Fast Company feature from last year -- "Buzz Without Bucks" -- and yields some new ideas and insights. |
The Motley Fool
September 16, 2004
Rich Smith |
Jos. A. Bank's (Law) Suit New York's attorney general orders the company to change its advertising strategy. Does this mean anything to investors? |
The Motley Fool
September 16, 2004
Rick Aristotle Munarriz |
The Costly Flip Side of Free Companies love to give away prizes, but that doesn't make them winners. |
The Motley Fool
September 14, 2004
Tom Taulli |
WPP's Mega Ad Buy In the land of the advertising giants, Havas is a small player, which may mean it is the next company to be buyout bait. |
The Motley Fool
September 14, 2004
Alyce Lomax |
Oprah's Product Placement GM snags some hefty television real estate. |
BusinessWeek
September 20, 2004
Otis Port |
The Signs They Are A-Changin' Startup Magink's "digital ink" may change everything from billboards (a $5 billion U.S. business) to laptops. |
BusinessWeek
September 20, 2004
Welch & Kiley |
Can Caddy's Driver Make GM Cool? An auto-industry marketer is out to put the verve back in the carmaker's sluggish brands. |
The Motley Fool
September 8, 2004
Bill Mann |
Big Advertisers Bid on Grey Global The New York-based ad firm is the prize in a $1.3 billion bidding war. |
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