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The Motley Fool
September 8, 2004
Alyce Lomax |
More Music "To Go" Burger King and AOL team up to bring music downloads to the menu.   |
The Motley Fool
September 8, 2004
Selena Maranjian |
Marketing, Vanguard-Style Phenomenal growth with minimal marketing -- it can be done. Between 1981 and 2004, Vanguard's market share of mutual fund assets swelled from 1.7% to 9.6%. |
Fast Company
September 2004 |
Contest Results: This Brand Can Be Better How readers would reinvent several successful -- and struggling -- brands, such as Brooks Brothers, McDonald's, and Radio Shack. Here is the winning idea and a few others. |
AFP eWire
September 7, 2004 |
Charities Not Charging Enough for Marketing, Sponsorship Deals Most charities are not charging their for-profit partners enough fees for marketing and sponsorship arrangements, according to a new study by Chicago-based IEG, a firm which studies the sponsorship industry. |
HBS Working Knowledge
September 6, 2004
Jonathan Byrnes |
Product Companies: Don't Undersell Services Selling more products can give a vendor additional leverage with customers, but selling the right related services can give a vendor a new strategic positioning and a host of valuable benefits. |
Commercial Investment Real Estate
Sep/Oct 2004 |
CCIM Spotlight: On-Air Marketing CCIM's radio show offers a unique opportunity to gain business exposure for commercial real estate companies. |
BusinessWeek
September 13, 2004
Robert Barker |
Omnicom: Investors Are Missing The Story Shares of the world's largest advertising, public-relations, and marketing services company are badly lagging. If the company were to bid for Grey Global Group, its stock might fall further -- creating an even richer opportunity for investors. |
CRM
September 1, 2004
Lior Arussy |
Stop Wasting Everyone's Time Give agents timely access to relevant data, and watch sales and satisfaction soar. |
CRM
September 1, 2004
Emmy Favilla |
Required Reading: The Next Step in Opt-in Marketing An interview with Scott Hornstein, coauthor of Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing, and a brief look at recommended books on CRM, ROI selling, and delighting customers. |
Information Today
August 30, 2004
Paula J. Hane |
A New Scoop for Business Information Makes Its Debut NetContent, Inc., known for its Intellisearch technology, has launched Scoop, a new business information service aimed at sales and marketing/communication executives that offers news alerts and publishing capabilities. |
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