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The Motley Fool
August 30, 2004
Phil Wohl |
Olympics: No Ad Bonanza The showcase for the world's athletes doesn't produce marquee names for advertisers.   |
The Motley Fool
August 27, 2004
Jeff Hwang |
Marketing Isn't for Problem Gamblers Harrah's, "the leader in responsible gaming," gets fined for mailing marketing materials to known problem gamblers. |
Insurance & Technology
August 25, 2004
Julie Gallagher |
Spreading the Word Mass Mutual uses Web tools to educate consumers about disability income insurance. The site, which is targeted at individuals, benefits administrators and producers, warns that the average plan may not provide adequate coverage. |
InternetNews
August 26, 2004
Susan Kuchinskas |
Microsoft Ordered to Pull Anti-Linux Ad The British watchdog agency charged with monitoring fairness and accuracy in advertising has ordered Microsoft to pull print ads comparing the total cost of ownership of Linux and Windows. |
The Motley Fool
August 25, 2004
Dave Marino-Nachison |
Beer Shows Its "Metal" Alcoa and Pittsburgh Brewing are teaming up on aluminum beer bottles. In all businesses -- but especially established, slow-growth ones -- any advantage or new way to juice sales is worth investigating. |
Inc.
September 1, 2004
Lisa Osborne |
Things I Can't Live Without The executive creative director of Crispin Porter + Bogusky talks about the ad agency and things he can't live without: laptop bag, Apple powerbook, his motocrossing Honda, etc. |
DailyCandy
August 23, 2004 |
Stamp of Approval Promote yourself, or your company, on personalized postage stamps -- a first class idea! |
Entrepreneur
September 2004
Kim T. Gordon |
Give It a Go Are you looking for a terrific way to connect with your customers? Here are four important tips for creating memorable experiences. |
Entrepreneur
September 2004
Catherine Seda |
In Hot Water? Take a closer look at your marketing materials, or you may get burned -- especially by client testimonials, fulfillment promises and other company's trademarks. |
Entrepreneur
September 2004
Jerry Fisher |
Required Reading Book titles and jackets are one-page ads for the books, and they're some of the best ads you'll ever see. Browse your bookstore to generate ideas for your own ads. |
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