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Entrepreneur
September 2004
Nancy Michaels |
Survey Says . . . Market research on the cheap is just a click away with this on-line survey program.   |
Entrepreneur
September 2004
Joanne Cleaver |
Management Buzz 09/04 Misspellings in marketing materials quickly erode your company's credibility... Pay more attention to your pay scale... Statistics on work ethics and new hires... |
Entrepreneur
September 2004
Melissa Campanelli |
Double Play Could sending a paper catalog to customers boost your e-commerce business? |
Entrepreneur
September 2004
Nichole L. Torres |
Balancing Act Finding the right balance between serving your old clients and marketing to new ones. |
The Motley Fool
August 19, 2004
Steven Mallas |
The Value of Star Power Coca-Cola lets basketball star LeBron James create a new version of Powerade. |
The Motley Fool
August 19, 2004
Rick Aristotle Munarriz |
Lottery for Losers The new Florida Lotto ad campaign is a real gamble. |
Foundation News & Commentary
Jul/Aug 2004
Sherri Alms |
Laufer, Green, Isaac In providing services to foundations, this public relations/marketing communications firm believes that a communications strategy can and should produce quantifiable results. |
HBS Working Knowledge
August 16, 2004
Barwise & Meehan |
Bull's-Eye: Target's Cheap-Chic Strategy Target's outside-the-box strategy made it the No. 2 discounter behind you-know-who. The company's success is examined in this excerpt from the new book Simply Better, from Harvard Business School Press. |
InternetNews
August 13, 2004
Michael Singer |
Blogs: The Marketing Killer Executives are seeing dollar signs in RSS feeds, as corporations are no longer relying solely on the official corporate statement to get the message out. |
Inc.
September 2004
Eric Dash |
The Gift That Keeps Giving Plastic gift cards were last season's retail hit. Now, smart marketers are mining them for precious customer data. |
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