Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 621-630 Newer>

HBS Working Knowledge August 2, 2004 Nunes, Johnson, & Breene	In Marketing, Think Outside the Niche With hit products like no-wrinkle shirts and designer mints, some businesses are profiting from an updated form of mass marketing, notes this Harvard Business Review excerpt.
HBS Working Knowledge August 2, 2004 Jonathan Byrnes	Account Management: Art or Science? The answer, not surprisingly, is that both aspects are important. But in many companies, the science of account management is neither well understood nor systematically applied.
CRM August 2, 2004 Emmy Favilla	Required Reading: Getting Back to Relationship Basics Author Pamela Danziger presents evidence that consumers will construct more meaningful relationships with suppliers and retailers.
CRM August 2004 Jim Dickie	The Next CRM Evolution Focusing on the how of sales: How to get an appointment, How to conduct a comprehensive needs analysis, and how to create a compelling business case.
CRM August 2004 Coreen Bailor	Texas Instruments Takes a Walk Simulations allow TI managers to fully experience what it is like to be one of their own customers.
CRM August 2004 Emmy Favilla	CRM in Action: Rhodes Furniture Gets More Response for its Money Rhodes uses a response model to identify those individuals most likely to respond to direct marketing initiatives.
Fast Company August 2004 Linda Tischler	The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.
Fast Company August 2004 Danielle Sacks	Fast Talk: Brands We Love Love, loyalty, passion. When people have those feelings for your product or service, how do you manage that? Nurture it? We spoke with the brand advocates for five products we love to find out their secrets.
Fast Company August 2004 Paul Lukas	Bobble Mania: Malcolm Alexander How Alexander Global Promotions founder gets a-"head" in the promotions business.
Fast Company August 2004 Paul Lukas	Little Debbie Lives! The crock in Betty Crocker: We look into the myths behind some beloved spokescharacters.
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