Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Fast Company August 2004 Fiona Haley	Free to Be B2B How do your rates compare to your competitors? This course helps marketers assign more accurate values to products and services.
Wired August 2004 Frank Rose	The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame.
Technology Research News July 28, 2004 Eric Smalley & Kimberly Patch	Online popularity tracked Researchers analyzing how this effect plays out on the Internet have developed a metric, or batting average, for an item's popularity.
Inc. August 2004 Patrick J. Sauer	How I Did It Gloria Pink, of the famous Pink's, talks about how the family business grew from a little hot dog stand in Los Angeles, and the promotions she has tried.
Inc. August 2004 Rob Walker	The People's Marketing Why are more marketers daring to let customers take charge of their advertising? Because if expertise is all about familiarity, then just about everybody in America qualifies as a marketing expert.
Inc. August 2004 Lora Kolodny	Case Study They say there's no such thing as bad PR. After releasing a video game based on the Iraq war, Kuma Reality Games put the notion to the test.
BusinessWeek August 2, 2004 Mark Hyman	The Pitcher Who May Steal America's Heart Jennie Finch is generating plenty of buzz as she heads to Athens with the U.S. Olympic Women's Softball team. For her handlers at sports agency Octagon Worldwide, the challenge will be to stay hot after the Olympic flame is doused.
BusinessWeek August 2, 2004 Diane Brady	Cult Brands The seismic shift in clout from companies to their customers is creating opportunities, especially for younger brands that grew up with the Internet and have become adept at building user communities.
The Motley Fool July 22, 2004 Selena Maranjian	The Ultimate Product Placement Study what new parents are naming their children in lieu of painstakingly researching companies for possible investment.
Inc. August 2004 Cara Cannella	Kill the Commissions The case for dropping individual commissions is compelling. For one, eliminating competition and integrating talents increases the likelihood of more deals -- and more money -- for all concerned.
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