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Insurance & Technology
July 19, 2004
Katherine Burger |
Geezer Gold After receiving a membership application for the AARP, the author ponders, how did they find me?   |
Entrepreneur
August 2004
Chris Penttila |
Setting Sale Is your business anchored down by a stale sales plan? Learn how to navigate the 5 biggest sales challenges facing entrepreneurs today, and get back on course. |
Entrepreneur
August 2004
April Y. Pennington |
Risky Business Wacky marketing moves put these businesses on the map. |
Entrepreneur
August 2004
Mark Henricks |
Against the Grain Today, if you want a successful product, you must include "soft innovation" in the product itself according to Seth Godin in Free Prize Inside: The Next Big Marketing Idea. Also, a brief look at some books by Mihaly Csikszentmihalyi. |
Entrepreneur
August 2004
Kim T. Gordon |
Young at Heart Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign? There's a big distinction when marketing to these two groups. |
Entrepreneur
August 2004
Barry Farber |
Stress Case? Is the pressure to "get the sale" getting to you? Keep your cool with these stress-busters. |
Entrepreneur
August 2004
Kimberly L. McCall |
Learn Your Lines It takes more than practice to sell successfully over the phone. You need a stellar sales pitch to capture customers. These 8 steps will help you create one. |
Entrepreneur
August 2004
Catherine Seda |
The Meet Market Looking for new business leads? Networking clubs on the Web make it easy. |
Entrepreneur
August 2004
Jerry Fisher |
Size Matters Does your product jam a lot of benefits into a small package? Here's how to sell it. |
Entrepreneur
August 2004
Nancy Michaels |
New Territory To get new customers, widen your ad campaign. |
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