Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 591-600 Newer>

Entrepreneur August 2004 Isabella Trebond	On Target You need market research to hit the mark with prospects. These creative, budget-friendly ways can help you get to know your target audience.
The Motley Fool July 13, 2004 Brian Gorman	The "Cialis Promise" Eli Lilly and Icos are offering a free trial of their drug Cialis for men who have never used it before and promise that participants not pleased with the results will receive a voucher for a competing product.
BusinessWeek July 19, 2004 Tiplady & Bonnet	Olympique Lyonnais: Scoring Off the Field The French soccer team is making millions by putting its brand on everything from CDs to taxis. Its newest venture: A beauty salon.
HBS Working Knowledge July 12, 2004 Dyer, Dalzell, & Olegario	How Tide Cleaned up the Competition Tide detergent was disruptive technology at its best, positioning Procter & Gamble for decades of growth, according to this excerpt from Rising Tide, a new history of Procter & Gamble from Harvard Business School Press.
AskMen.com Autumn C. Koerbel	Subliminal Messages: Deceiving The Mind Although you might not realize it, subliminal messages are probably being used on you. Used mainly as advertising tools, such messages are designed to be relayed without their targets ever being conscious of them.
PC Magazine June 14, 2004	Salesnet Extended Edition Rather than trying to cover the entire CRM territory, Salesnet takes a more focused approach that targets just the sales.
PC Magazine June 14, 2004 John Clyman	salesforce.com Enterprise Edition If you're looking for a comprehensive on-demand customer-relationship management tool that can streamline your sales and support processes, salesforce.com is an excellent choice.
AFP eWire July 6, 2004	U.S. Corporations Embracing Cause-Related Marketing A recent study has found that U.S. corporations are strongly committed to cause-related marketing, with many businesses planning to increase funding for these types of programs.
The Motley Fool July 6, 2004 Rich Smith	Coke a National Security Threat? Coca-Cola's latest promotion puts the military on edge. Soldiers who discover themselves to be in possession of a can equipped with a disguised cell phone and GPS chip have been told not to bring it into "classified meetings."
AskMen.com Jake Brennan	Celebrities Who Do Ads In Japan Learn about the shameless shillery exhibited by many American celebrities who have endorsed products in other countries, especially Japan.
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