Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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BusinessWeek July 12, 2004 Diane Brady	IMG: Show Me The Bottom Line The razzle-dazzle style of International Management Group founder Mark McCormack is gone, but profits are better for this sports and lifestyle management and marketing firm.
BusinessWeek July 12, 2004 Diane Brady	Arnold Palmer: With IMG from the Start The golfing great reminisces about his long association with IMG founder Mark McCormack and sports marketing then and now.
Reason July 2004 Charles Paul Freund	Artifact: When Ads Campaign The mayor of New York City and the most prominent Puritan since Cotton Mather, is the unseen villain in a remarkable TV ad campaign for Rheingold Beer.
BusinessWeek July 12, 2004 Bianco et al.	The Vanishing Mass Market How well will America's best-known companies adapt to what is shaping up as a long and chaotic transition from the fading age of mass marketing to the dawning era of micromarketing.
BusinessWeek July 12, 2004	At P&G, It's All About Targeting Consumer-product giant Procter & Gamble's global marketing officer explains why its ability to "embrace" the new diversity of media "is really exciting"
BusinessWeek July 12, 2004	Marketing in the "the Age of I" McDonald's marketing chief explains how its promotions aim to be personalized, yet refer to the groups consumers belong to.
BusinessWeek July 12, 2004 Stephen Baker	Channeling The Future While todays generation consume gobs of digital fare, they also master tech tools to evade marketers and to customize their own programming. How will advertisers cope?
BusinessWeek July 12, 2004 Stephen Baker	Reaching the Connected Generation Cell phones, movies, IM, the Net, TV, e-mail. An anthropologist tries to fathom how advertisers can approach today's youth.
The Motley Fool July 2, 2004 Phil Wohl	MLB Swings for the Fences Baseball's All-Star Game is about more than home field in the World Series. The interest in the game because of the historic Barry Bonds-Ken Griffey, Jr.-Sammy Sosa outfield will not be lost on the many companies that will line up to fill the premium commercial time during the game.
The Motley Fool July 2, 2004 Rick Aristotle Munarriz	Taco Bell Gives Gas The fast-food chain backs a curious gasoline promotion.
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