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CRM
July 1, 2004
Lisa Picarille |
Market Watch: Marketing Tools Emerge as Comprehensive Solutions Marketing resource management, a combination of workflow and knowledge management, helps with the planning, coordination, and collaboration of marketing resources.   |
CRM
July 1, 2004
Jason Compton |
Tracking Marketing Performance The CMO Council recently conducted a survey of hundreds of top-ranking marketers to better gauge the industry's understanding and use of marketing performance management tools. |
CRM
July 1, 2004
Emmy Favilla |
How to Find Out What Customers Really Care About The key to developing successful professional connections, according to Jerry Acuff, doesn't stray far from the techniques we use in our personal relationships. |
CRM
July 2004
Lisa Picarille |
Cummins Revs Up Its Marketing The company needed to develop a consistent review and approval process for marketing campaigns, so it implemented Aprimo's marketing automation solution. |
Inc.
June 2004
Warren Berger |
How I Did It with Jeff Goodby To save his ad agency, Jeff Goodby sold to a holding company. Fortunately, he also managed not to sell out. |
Inc.
June 2004
Patrick J. Sauer |
You Can Build It, But They Might Not Come Failing to market the Broadway Cinemas independent neighborhood theater aggressively was a crucial mistake. |
Inc.
June 2004
Nicole Gull |
Onward, Christian Marketer The success of Mel Gibson's film The Passion revealed opportunities in the Christian market. |
Inc.
June 2004
Lora Kolodny |
112 Million Handsets Can't Be Wrong Welcome to the new frontier of direct marketing -- the cell phone. |
The Motley Fool
June 29, 2004
Dayana Yochim |
How Did You Get My Number? Telemarketers found a work-around for the Do Not Call list: Your HR department. |
BusinessWeek
July 5, 2004
Michael Arndt |
McDonald's: Fries With That Salad? McDonald's has regained its momentum with a leaner menu. Now comes the hard part. |
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