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Commercial Investment Real Estate
May/Jun 2004
Jennifer Norbut |
Brand-Name Recognition Establishing a unique identity in today's marketplace is a challenge, particularly in the competitive commercial real estate world. Certified Commercial Investment Members share their strategies for creating lasting impressions in the marketplace.   |
CIO
June 1, 2004
Christopher Lindquist |
On the Road from Helsinki Promoting a technology product in the United States can be hard enough if you live here. Promoting it when you live in Finland, a Nordic country where brash marketing goes against your national character, can make the process infinitely more difficult. |
CRM
June 1, 2004
Emmy Favilla |
Required Reading When the demand for consumer goods has reached full capacity, the signal isn't always as obvious; and more. |
CRM
June 2004
Charles Butler |
Dow Corning's Extreme Makeover After almost 70 years as one of the world's leading makers of silicone-based products, Dow Corning had started to look its age--and customers couldn't help but notice. Thanks to some reconstructive surgery performed on its selling approach, however, the company has dramatically rebounded. |
CRM
June 2004
Eric Krell |
5 Ways to Get More From Your CRM Investment Just like adding mag wheels and a bored-out engine to turn a Mustang into a hot rod, you can soup up your CRM and maximize its return on investment. |
CRM
June 2004
Emmy Favilla |
10 Strategies for Customer Service Success Contact center managers can no longer define success by call duration alone. |
CRM
June 2004
Phil Bligh & Doug Turk |
Cashing In on Customer Loyalty In Chapter 4 of CRM Unplugged: Releasing CRM's Strategic Value, the authors reveal how customer insight helps Harrah's profit from its CRM investment. |
HBS Working Knowledge
May 31, 2004
Manda Salls |
The Strategic Role of Marketing In the book Marketing as Strategy, London Business School's Nirmalya Kumar argues that marketing must help drive organizational change. |
The Motley Fool
May 27, 2004
Alyce Lomax |
Fashion or Faux Pas at Gap? Sarah Jessica Parker is slated to peddle Gap on the tube. Is this fashionable, or foolhardy? |
The Motley Fool
May 27, 2004
Rick Aristotle Munarriz |
Pepsi Smash Hits Pepsi continues to brand pop culture with tonight's season premiere of Pepsi Smash, a music show. |
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