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The Motley Fool May 26, 2004 Selena Maranjian |
Brand Power Boosts Profits Valuable brands can generate sizable additional profits for companies.  |
The Motley Fool May 25, 2004 Steven Mallas |
Printing on a Pringle Pringles' printed messages can open the way for clever marketing schemes.  |
Entrepreneur June 2004 Kim T. Gordon |
In Short Supply Five ways to use scarcity and exclusivity to fuel sales and boost your bottom line.  |
Entrepreneur June 2004 Gwen Moran |
Marketing Buzz 06/04 Building a fan base, inexpensive market research and more.  |
Entrepreneur June 2004 Kimberly L. McCall |
Got Stress? If your sales reps are under pressure and burning out, try these tips to get them back on track.  |
Entrepreneur June 2004 Jerry Fisher |
Give a Little Often, it's not what you sell that determines success in advertising, but rather what you offer. There's a big difference.  |
Entrepreneur June 2004 Nancy Michaels |
Pay Dirt! Gauging your return on investment is of key interest to businesses today. Here's how to get the most from your sponsorship dollars including some helpful Web sites.  |
Entrepreneur June 2004 Nichole L. Torres |
Attention, Please The art of creating buzz isn't hard to master--just keep these points in mind.  |
Entrepreneur June 2004 Nichole L. Torres |
On the Move Before you transfer any business idea to a new locale, you must do some serious market research first. A restaurant chooses Las Vegas.  |
The Motley Fool May 20, 2004 Alyce Lomax |
Another Song and Dance Who says nice guys always finish last? Delta Air Lines' answer to low-cost air flight, Song, has come up with what is quite possibly the weirdest promotion I've ever heard of: It will offer free tickets to passengers who are... nice.  |
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