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HBS Working Knowledge
May 17, 2004
Sara Cherlin |
How Frederick's Found Its True Customer Linda LoRe, CEO of Frederick's of Hollywood, says the company went wrong when it forgot that its primary customers are women, not men.   |
Sports Central
May 11, 2004
David Zirin |
Fans Push Spider-Man Off-Base Baseball fans spur removal of advertising on hallowed ground. |
T.H.E. Journal
May 2004 |
News Briefs - Toshiba Digital Products Division Toshiba Digital Products Division has extended special sales tools and incentives to campus bookstores in an effort to increase technology sales in colleges and universities. |
AskMen.com
Troy St. Louis |
The Cost Of Owning Stadium & Arena Naming Rights Of the current 121 teams that play North America's top four pro sports games (baseball, hockey, football, and basketball), 83 teams have their home stadiums and arenas named after corporate sponsors. |
Inc.
May 2004
Nadine Heintz |
See the Show, Buy the Pen Smaller brands are finding a home in theater. |
Inc.
May 2004
Rod Kurtz |
Mad as Hell About Ad Rates Radio ad cost increase is troubling for entrepreneurs, driving some to explore alternatives. |
Inc.
May 2004
Jess McCuan |
The Ultimate Sales Incentive What's the ultimate sales incentive? A seller of dirt has found that awarding free vacations is one way to move tons of product. |
The Motley Fool
May 10, 2004
Jason Matthews |
Restating a Restructure Sometimes, bad things have to get really bad before getting better. Shareholders of Interpublic are probably hoping that's the case with this troubled advertising giant. |
The Motley Fool
May 6, 2004
Seth Jayson |
Spidey Hits a Triple Marvel Enterprises and Sony hit it out of the park with their baseball deal. |
The Motley Fool
May 6, 2004
Rick Aristotle Munarriz |
Too Much Information? A popular marketing technique is becoming more prevalent as popular chain stores are asking patrons for either their ZIP code or their phone number. Is this invasive and annoying technique really necessary? |
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