Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool May 5, 2004 Bill Mann	Parlux's New Fragrance: Paris Hilton? Parlux Fragrances yesterday announced with some fanfare that it intends to launch a fragrance under the name "Paris Hilton," hoping to catch some of the reflected cultural phenomenon around the star of Fox's Simple Life.
CRM May 3, 2004 Lior Arussy	Customers Are So Emotional When it comes to building customer relationships, understanding emotions is a profitable thing.
CRM May 3, 2004 David Myron	Vertical Focus: Pharmaceutical Firms Find a Spoonful of CRM Helps the Sales Pitch Go Down Ad campaigns create a pull-marketing effect, bringing patients into doctors' offices with product-specific questions.
HBS Working Knowledge May 3, 2004 Wendy Guild Swearingen	Can Burger King Rekindle the Sizzle? Burger King's chief marketing officer tells a Harvard Business School audience about a new marketing plan to give the burger giant an image makeover.
CRM May 2004 Martin Schneider	CRM Superstars Every winning CRM initiative has a power user whose leadership makes the difference between a stalled initiative and a stellar success. Here are the stories of three of these frontline luminaries: one in sales, the second in marketing, and the third in customer service.
CRM May 2004 David Myron	Is Your Compensation Plan Undermining Your CRM Initiative? How to create incentive plans that are in line with your corporate strategy.
CRM May 2004 Barton Goldenberg	Customer Self-Service: Are You Ready? A new generation of customers want service on their terms. Here are five self-service stragies.
CRM May 2004 Emmy Favilla	Schneider Electric's CRM Success Begins For this provider of electrical distribution and control equipment, CASH is a new sales program based on four phases of customer interaction: consult, adapt, sell, and help.
CRM May 2004 Emmy Favilla	CRM in Action: Amica Prospects Among Its Best Customers Amica Life Insurance Company needed to secure customer loyalty in a market that had become increasingly competitive.
CRM May 2004 Jason Compton	How to...Ensure CRM Data Quality Take these four steps to ensure that data quality is high and that CRM efforts are a success the first time.
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