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Fast Company
May 2004
Linda Tischler |
What's The Buzz? A young Boston-based marketing agency, BzzAgent LLC, has put together a nationwide army of just plain folks who stand ready to give your product great word of mouth.   |
Fast Company
May 2004
Fara Warner |
Brands With Character How to create the next Doughboy? One company takes clients to three-day Character Camps to help overhaul their brand images. |
Fast Company
May 2004
Irwin Speizer |
Mighty Mints Hospitality Mints' confections are less about the candy inside than the wrapper outside. |
Fast Company
May 2004
Charles Fishman |
"Baby," maybe Here's a question: Are "baby" carrots, the tasty, two-inch orange snacks in little bags, really baby carrots? The answer is a lesson in getting new growth from old products. |
Financial Advisor
May 2004
Eva Marer |
Marketing Compassion Advocacy programs can transform an advisory practice. |
The Motley Fool
April 30, 2004
Brian Gorman |
Campbell Goes Artsy Campbell Soup is making a bid to transform its condensed soup into something sublime by test-marketing versions of its cans featuring the same offbeat colors pop artist Andy Warhol used in some of his Campbell Soup silk screens. |
IndustryWeek
May 1, 2004
John Teresko |
Make That Cincinnati Milacron This maker of plastics injection molding machines explains the motivation for its name change and the importance of a brand. |
BusinessWeek
May 3, 2004
Grover |
What's Next, Free Popcorn? Hollywood is scrambling to find new ways to market its summer blockbuste movies. |
InternetNews
April 23, 2004
Robyn Greenspan |
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
Job Journal
April 18, 2004
Marty Nemko |
Quick Fix: Making Good Customers Even Better Growing your business with the customers you have. |
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