| Old Articles: <Older 41-50 Newer> |
|---|
 |
Fast Company
January 2001
Scott Kirsner |
The New Lure of Internet Marketing Web sites need customers -- they just can't spend to get them. The result: marketing schemes in which companies don't pay until customers do. Welcome to the Kickback Economy...   |
Inc.
December 1, 2000
David H. Freedman |
What Do Teens Want? How to market to teens is a growing issue given the size of the "echo boom" generation. So we asked our kids. We asked the experts. Finally, we asked teen idols Blink-182... |
Inc.
December 1, 2000
Paul B. Brown |
Book Value: Marketing for Mavens Simple principles work, even in complex times. A review of Simplicity Marketing, by Steven M. Cristol and Peter Sealey; Emotional Branding, by Daryl Travis; Counterintuitive Marketing, by Kevin J. Clancy and Peter C. Krieg; and The Power of Positive Thinking in Business, by Scott W. Ventrella... |
Inc.
October 15, 2000
Donna Fenn |
Fast-Sinking Star Multilevel marketer slides from top rank and folds in a settlement with the Federal Trade Commission... |
Salon.com
October 24, 2000
Katharine Mieszkowski |
Free porn! Is this what dot-com marketing hype has come to -- mass rallies on the street for adult entertainment? |
Fast Company
November 2000
Jack Hitt |
Are Brands Out of Hand? A new kind of brand proletariat is on the loose, courtesy of Harvey Alpert, the man behind brand in your hand... |
Fast Company
November 2000
Curtis Sittenfeld |
How Do You Talk to Teens? On Their Terms. North Castle Partners is so obsessed with understanding teens that it has created an on-site clubhouse at its headquarters just for them. "We speak freely," says one teen. "That's what it's all about"... |
Inc.
October 1, 2000
D. M. Osborne |
Bootstrap Marketing: Taking on Procter & Gamble Amilya Antonetti is making her own mark in the soap business, one customer at a time... |
Salon.com
September 30, 2000
Ruth Shalit |
Chain saws, drugs and lesbians Olympic advertising deserves a gold medal -- in confusion... |
Sports Illustrated
September 19, 2000
Michael Bamberger |
Scorecard Is Tiger worth $100 million to Nike? You bet he is. |
| <Older 41-50 Newer> Return to current articles. |
