Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Fast Company April 2004 Linda Tischler	Every Move You Make Ad agencies are hiring anthropologists and ethnographers to study and film consumers in their natural environments to see what they really eat, drink, and buy. Hey, check out that grooming and bonding behavior!
Inc. April 2004 Rob Walker	The Joys and Perils of Attack Marketing What's a small coffee company doing impugning the business ethics of the world's most handsome popcorn and salad-dressing pitchman?
HBS Working Knowledge March 29, 2004 Ann Cullen	Second Acts for Old Brands Ovaltine. Prell. Comet. Specialists in reviving once-famous but now faded consumer brands discuss their secrets of success.
HBS Working Knowledge March 29, 2004 Jim Heskett	Summing Up: Are Customer Loyalty Initiatives Worth the Investment? A sumary of two previous articles on the subject of customer loyalty initiatives. Are they worth the investment? Different opinions and views on the subject.
The Motley Fool March 29, 2004 Seth Jayson	Mini CDs Right Under Your Nose WebMD founder's new firm aims to slip a little marketing into soda lids.
The Motley Fool March 23, 2004 Alyce Lomax	McMusic for the Masses? Digital download companies are pairing up with restauarants in promotions.
HBS Working Knowledge March 22, 2004 Manda Salls	Loyalty: Don't Give Away the Store Loyalty programs are profitable--if used correctly. Harvard Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right.
The Motley Fool March 22, 2004 Selena Maranjian	Intel Names Names Intel's new chip names will stress attributes other than speed.
Entrepreneur April 2004 Sara Wilson	Leo Rivera Rivera's marketing tactics have made his barbershop a success. He offers free haircuts to public figures ranging from cocktail waitresses to local newscasters, letting them strut their stuff while promoting Bishops.
Entrepreneur April 2004 Sara Wilson	Just Woo It Books on how to catch Mr. or Ms. Right using marketing strategies may have hearts skipping a beat, but they do little to ease the qualms of an entrepreneur.
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