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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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BusinessWeek April 10, 2008 Ron Grover	A Star Is Born, Disney Style How Disney rescued the Jonas Brothers from oblivion and rebranded them as tween idols.
InternetNews April 10, 2008	Verizon Battles Time Warner Cable Over Ads Telephone service provider Verizon Communications brought its battle for video customers to court on Wednesday, with a lawsuit accusing rival Time Warner Cable of false advertising.
Wired March 24, 2008 Megan McCarthy	Help Us Pick the Most Effective Self-Promoters of All Time A list of the people that have perfected the art of marketing their own image.
Fast Company April 2008 Chuck Salter	The Red Sox Secret Lineup How a marketing offshoot in Boston is playing the pro-sports business differently.
Entrepreneur April 2008 Lindsay Holloway	The Lost Generation Jonesers are being recognized on a greater scale, and there is a tremendous opportunity to represent and target this group.
Entrepreneur April 2008 John Jantsch	Making Headlines Here's how to get the media attention you've always wanted - the right way.
Entrepreneur April 2008 Kim T. Gordon	Get Real If you want to market to women, ground your message in reality.
Entrepreneur April 2008 Barry Farber	Wrap It Up The end of the deal is near. Get ready to close - or to ditch it all together.
Entrepreneur April 2008 Gwen Moran	The Muslim Market How can you reach out to this fast-growing group of consumers?
BusinessWeek March 20, 2008 John Carey	What Ever Happened to 'An Apple a Day'? In her new book, Melody Peterson makes the case that Big Pharma is obsessed with sales - even at the risk of patients' health.
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