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Entrepreneur
April 2004
Gwen Moran |
Feed the Need Can serving up food and drink improve your sales?   |
Entrepreneur
April 2004
Kim T. Gordon |
In the Mix If your marketing efforts don't already include ethnic and minority media, now is the time to start. |
Entrepreneur
April 2004
Gwen Moran |
Marketing Buzz 04/04 Sponsored weddings and boosting customer interaction |
Entrepreneur
April 2004
Jerry Fisher |
Quick Study When you need to capture your prospects' attention in the blink of an eye, remember: less is more. |
Entrepreneur
April 2004
Nancy Michaels |
Good Graces Get the word out to people in the right places. |
Inc.
March 2004
Rob Walker |
The Buzz Guru Straddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands. |
Inc.
March 2004
Riza Cruz |
Things I Can't Live Without... Knowing what the top stars of show biz would like to find in their Oscar goodie bags is part of Lash Fary's business. Needless to say, he has a keen sense of what he wants, too. |
InternetNews
March 9, 2004
Janis Mara |
Interactive Leads 2003 Ad Recovery, Report Says Advertising expenditures were up in almost all categories, with interactive showing the greatest gains, according to TNS Media Intelligence/CMR. |
HBS Working Knowledge
March 8, 2004 |
Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer. |
The Motley Fool
March 8, 2004
Rick Aristotle Munarriz |
Get Your McMillions? A resurgent McDonald's buys its way out of scandalous shame with giveaways that weren't promoted heavily.. |
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