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BusinessWeek
March 15, 2004 |
P&G's Hispanic Accent Multicultural-marketing head Graciela Eleta talks about the consumer-product giant's in-depth Latino strategy   |
Inc.
March 2004
Adam Hanft |
How I Did It With Howard Rubenstein Howard Rubenstein is PR's top dog, a man who represents the corporate and the celebrated, a neat combination of blue chips and black eyes. |
AskMen.com
Steve Seepersaud |
5 Of The Biggest Athlete Endorsement Deals Details on the 5 biggest endorsments deals for athletes. |
The Motley Fool
March 1, 2004
Bill Mann |
Surprise Brands of the Year Even cement companies can profit from a powerful brand. |
Fast Company
March 2004
Linda Tischler |
Where The Bucks Are Youth-obsessed Madison Avenue is missing the biggest, richest market of the future. Boomer women have money to spend and make most purchasing decisions. Plus, they live 15 years longer than their husbands. So why aren't advertisers paying them any attention? |
Fast Company
March 2004
Lucas Conley |
A Gazillion More Free Hours From AOL? Gee, Thanks. How can AOL afford to attract millions of subscribers every year? More easily than you might think. How many CDs does AOl mail out when trying to attrack customers and is this an efficient way to do so? |
Fast Company
March 2004
Nate Nickerson |
How About This Beer Label: " I'm in Advertising!" Upstart agency Crispin Porter + Bogusky is turning advertising on its head, from business class to beer bottles. |
AFP eWire
February 23, 2004 |
Do-Not-Call List Wins in Court A major challenge to the legality of the Federal Trade Commission's (FTC) National Do-Not-Call Registry was rejected by a federal court last week, leaving the list in place and operational. |
Entrepreneur
March 2004
Chris Penttila |
Battle of the Brand Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself. |
Entrepreneur
March 2004
Gwen Moran |
Get In the Game Score marketing points with video game product placement. |
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