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Entrepreneur
March 2004
Gwen Moran |
A Clothes Call Tips for creating uniforms that work   |
Entrepreneur
March 2004
Jerry Fisher |
Against the Tide To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad. |
Entrepreneur
March 2004
Nancy Michaels |
Name-Dropper How to successfully navigate a name change |
BusinessWeek
March 1, 2004
Foust & Grow |
Coke: Wooing The TiVo Generation The cola giant's quest for brand loyalty is leading it away from 30-second TV spots. Coke is luring young buyers with lounge areas promoting their products. |
InternetNews
February 17, 2004
Janis Mara |
AOL Faithful to Current Media Buying Agency The giant ISP will stick with its current partner to handle the media portion of its advertising. |
HBS Working Knowledge
February 16, 2004
Manda Salls |
Marketing Wine to the World From consolidation to the growing clout of mass retailers, structural changes have hit the wine industry. Professor Michael Roberto discusses the move from elitism to mainstream appeal. |
InternetNews
February 13, 2004
Pamela Parker |
Cross-Media Consumers Emotionally Attached to Sites A survey finds that consumers' affinity for the website of a media brand mirrors their feeling toward that brand in other formats. By developing effective cross-media messaging, advertisers can take advantage of the considerable overlap in online and offline media brand usage. |
InternetNews
February 9, 2004
Pamela Parker |
HP Gets Enterprising with Ads The tech company makes its biggest push ever to attract corporate customers. |
InternetNews
February 2, 2004
Eric Griffith |
Hotspots for the Home Network User In an industry first, home broadband users will soon be getting direct marketing for Wi-Fi hotspots. |
InternetNews
February 2, 2004
Janis Mara |
Microsoft Kicks Off Server System Campaign The ads feature hands-on employees who tell how the product helped them succeed. |
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