Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 421-430 Newer>

Fast Company February 2004 Danielle Sacks	Getting to "Very Satisfied" Two consultants offer tips to go beyond taking customers' money.
BusinessWeek February 9, 2004 John Carey	Drug Ads Need Stronger Medicine New FDA guidelines may not go far enough in making sure pharmaceutical ads are used appropriately.
CRM February 2, 2004 David Myron	FCC Hits Hard With DNC Fine The fine show the FCC's commitment to helping disgruntled consumers.
CRM February 2004 Lisa Picarille	Mobile CRM Helps Smith & Nephew Reps Customized applications allow sales reps to have all the resources, technical knowledge, and credibility of their product development department.
InternetNews January 28, 2004 Jim Wagner	Salesforce.com, Nextel Blast CRM into the Air If most field sales folks use wireless e-mail devices, why not add CRM on their hip?
Knowledge@Wharton	Smoking or Spending Too Much? Don't Count on Remedy Marketers to Help A new research paper by three marketing professors says that remedies -- defined here as products or services that offer solutions to consumer problems -- may be part of the problem.
InternetNews January 26, 2004 Janis Mara	AOL, CBS Team For Vintage Super Bowl Ads Cross-media promo amplifies message on both channels.
The Motley Fool January 26, 2004 Dave Marino-Nachison	Wal-Mart Fights Back The retailer's fight to defend its name is a microcosm of today's media environment.
BusinessWeek February 2, 2004 Ronald Grover	Can Madison Ave. Make Zap-Proof Ads? It's blurring the lines between promotion and programming as digital video recorders gain ground.
InternetNews January 23, 2004 Rebecca Lieb	Pepsi Stars RIAA-Sued Teens In Super Bowl Ad Pepsi's cheeky campaign rides some hot trends (and foots a few legal bills).
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