Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 411-420 Newer>

The Motley Fool January 22, 2004 Rick Aristotle Munarriz	Super TV Sponsors $2 million will buy you 30 seconds. Don't spare a penny for your thoughts.
InternetNews January 21, 2004 Janis Mara	Interactive Companies Play the Name Game Why change your company's name? Some in the interactive marketing space share their reasoning.
The Motley Fool January 21, 2004 Dayana Yochim	Where's the Do Not Ding-Dong Law? The Fed's kibosh on phone calls has forced marketers to pitch products at your door.
CRM January 26, 2004 Nick Wreden	Build a Customer P&L Sheet To thrive, companies must be able to calculate customer profitability as part of the process of determining customer equity.
CRM January 26, 2004 Patrick O'Neal	Customers Prefer Self-Service When companies empower customers to transact how they want, when they want, the majority of customers will choose the lowest cost option..
HBS Working Knowledge January 19, 2004 Jennifer Scanlon	JWT's Early Contribution to Globalization The author, a historian, looks at J. Walter Thompson's trailblazing advertising for General Motors in Central America in the early 1900s.
Entrepreneur February 2004 Joanne Cleaver	What Women Want The growing economic power of women consumers is transforming today's marketplace. Find out how to tap into the desires of women -- and watch your business take off.
Entrepreneur February 2004 Rieva Lesonsky	Thinking Pink? Think Again The scoop about one of the nation's, if not the world's, most important and influential markets: women.
Entrepreneur February 2004 Gwen Moran	Can't Beat These Receipts Use register read-outs as a promotional tool
Entrepreneur February 2004 Kim T. Gordon	Take It Outside! Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.
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