Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool January 7, 2004 Rich Smith	Fax.com Disconnected? Beset by lawsuits and now an FCC fine, Fax.com may close up shop, but perhaps not for long.
BusinessWeek January 12, 2004	Advertising: The Sizzle Will Be a Harder Sell Overall spending will rise, thanks to events such as the Olympics and the elections. Marketers may shy away from pricey network TV ads in favor of cable and the Net.
InternetNews January 6, 2004 Janis Mara	No Place Like Gnome for Travelocity The online travel agency launches an $80 million ad campaign to regain momentum
Search Engine Watch January 6, 2004 Chris Sherman	Super Searchers on Madison Avenue In the high pressure world of advertising, researchers need to be both good and fast. Some of Madison Avenue's best information sleuths share their secrets.
Wall Street & Technology January 4, 2004	Do Not Call Compliance Each infraction, that's one sales call to a number listed on the Do Not Call list, can cost your firm up to $11,000.
Fast Company January 2004 Ian Wylie	Sounds to Brand By Your company sure sounds like a great place -- but what does it really sound like? Carl-Frank Westermann at the Berlin branding agency MetaDesign believes that sound should be an integral part of a company's brand.
Fast Company January 2004 Jennifer Esty	Those Wacky Customers! The Customer is King. The customer is always right. Every company with a shred of marketing savvy says it believes the old saws. But how many actually make them real?
CRM January 2, 2004 Lior Arussy	Don't Burden Customers With Your Costs Companies pay the price when they don't understand the customer experience.
CRM January 2, 2004 Martin Schneider	Market Watch: Guided Selling Tools Boost Sales Results Guided selling solutions are designed to help sales associates offer the right products to customers, increase close rates, reduce cycle time, and increase revenue through upsell and cross-sell opportunities.
CRM January 2, 2004	Hot Seat: Tipping the Customer Service Scales Is it a good idea to implement a method of online tipping for customers to reward exemplary customer service?
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