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Salon.com
September 15, 2000
Scott Rosenberg |
A scanner darkly Can Wired's CueCat giveaway turn us into a nation of bar-code-reading clerks?   |
Salon.com
September 14, 2000
Ruth Shalit |
Oh Boy! The new beef jerky The meat snack gets a marketing makeover, but will on-the-go professionals bite? |
Fast Company
October 2000
Scott Kirsner |
Experience Required It's the new mantra of strategy and marketing: If you want to keep your customers' attention, you've got to deliver a compelling experience. Bob Rogers and his colleagues are designing those experiences. |
Inc.
September 15, 2000
Jill Hecht Maxwell |
YourCustomer@YourBusiness.com Providing Internet service to your customers may sound like technology, but it's all about marketing... |
Salon.com
September 6, 2000
Benoit Denizet-Lewis |
Voice of the Net Is it throaty, sexy, perky, sporty? Advertisers seek the quintessential ad voice to convey that dot-com feeling. |
Inc.
September 1, 2000
Anne Stuart |
Start the Presses! With a little imagination, you can design your company's printed materials online. Our panel of entrepreneurs road-test the sites offering printing services... |
Salon.com
August 22, 2000
Katharine Mieszkowski |
Red panties ignite Net flap "Shame on you, John Battelle!" says a GraceNet founder to the Industry Standard publisher, denouncing a "sexist" ad. |
Fast Company
September 2000
Curtis Sittenfeld |
No-Brands-Land Nike. Starbucks. Apple. The Brand Called You. Author-activist Naomi Klein knows all of the arguments in favor of high-powered brands. She just doesn't buy them. |
Fast Company
September 2000
Alan M. Webber |
Trust in the Future When it comes to brand management, Kevin Roberts says that only two things are wrong: brands and management. |
Fast Company
September 2000
Cheryl Dahle |
How to Make a Name for Yourself Coming up with the right name for a company or a product shouldn't be treated as a science -- but it's not monkey business either. So argue the guys at A Hundred Monkeys, in Sausalito, California. |
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