Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM January 2004 Lisa Picarille	Building Relationships Grows Revenues Johnson-Sewell grew sales 33 percent by keeping in touch with customers.
CRM January 2004 David Myron	(Automated) Talk Is Cheap Speech technology is saving companies big bucks.
BusinessWeek January 12, 2004	PR Fiascoes Managers who -- mostly -- failed to respond with grace under pressure.
BusinessWeek January 12, 2004	New Names Looking to make a clean break with the past, some big-name companies spent millions on corporate rechristenings.
InternetNews December 26, 2003 Janis Mara	Disregard Downturn -- Dotcom Super Bowl Ads Live At least a couple of online entities are still investing in high-ticket Super Bowl ads.
InternetNews December 22, 2003 Janis Mara	Kia Goes Online to Battle "Budget" Stereotype The Korean carmaker uses the Internet to build the foundation for an offline blitz.
The Motley Fool December 22, 2003 Alyce Lomax	P&G Gets Real Will Procter & Gamble clean up on its new product-placement deal with the show Survivor?
Entrepreneur January 2004 Gwen Moran	Military Detail Can your business tap in to the huge market of armed forces members and their families?
Entrepreneur January 2004 Amanda C. Kooser	Six Degrees Can who your employees know make a difference in your sales?
Entrepreneur January 2004 Geoff Williams	Bad Rap Has your industry got an image problem? Here's how to cope.
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