Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM November 2015 Leonard Klie	Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members
CRM November 2015 Oren Smilansky	Embrace Formal Sales Coaching For sales leaders, guidelines are not always the preferred method, but they can have a big impact on the bottom line
CRM November 2015 Oren Smilansky	Required Reading: Selling to Influencers In today's complex B2B selling environment, businesses need to find allies in their customers' organizations
CRM October 23, 2015 Richard Woolf	How to Leverage CRM to Build a Killer Sales Team Get your reps up to speed on your system, then get them to actually use it -- every day.
CRM October 2015 Paul Korzeniowski	Design's Critical Role in Customer Engagements To stand out from competitors, businesses must artfully craft experiences that resonate with customers and increase brand value
AskMen.com September 21, 2015 Eric Santos	Why You Should Learn Sales Get ahead in your career by learning how to sell -- even if you aren't in sales.
CRM September 11, 2015 Oren Smilansky	Gartner's Customer 360 Summit 2015: Customer-Generated Conversations Build Reputations Organizations must exert a positive influence on conversations surrounding their products and services -- and give customers good reasons to advocate for them.
CRM September 9, 2015 David Dague	Can a Single View of Your Customer Be a Bad Thing? Now that we've achieved consistency, it's on to the next challenge: personalization.
AskMen.com September 15, 2015 Eric Santos	Sending Great Cold Emails There are plenty of other channels and methods that can be used to acquire customers more effectively, however cold emails can work for you if you do them correctly.
Fast Company Pavithra Mohan	Amazon's Latest Gambit To Get Dash Buttons Into Your Home In July, Amazon officially debuted its Dash button: an Internet-connected, branded, physical button that orders refills of various products with a single press.
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