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CRM September 2015 Leonard Klie |
Business Schools Suggest New Loyalty Metrics Marketing experts create a five-part model to measure customer commitment |
CRM September 2015 Leonard Klie |
It Takes More than Coupons to Settle Complaints Consumers want more than compensation when things go wrong |
CRM September 2015 Oren Smilansky |
Required Reading: Crafting a Customer Service Culture Organizations should experiment, get creative, and above all know their customer |
Fast Company Neal Ungerleider |
Apple Announces Next iPhone Event: September 9 Apple's upcoming iPhone event is taking place on September 9, and the press blitz is coming fast. |
Fast Company Evie Nagy |
Is Hampton Creek's Eggless "Just Mayo" Misleading Customers? FDA Says Yes The eggy white stuff's newest adversary is Just Mayo, a popular eggless spread made by San Francisco startup Hampton Creek, which is now in a sticky mess with the FDA over its labeling |
Fast Company Pavithra Mohan |
Tesla Is Offering Electric Car Charging Stations To Airbnb Hosts In California Tesla's chargers, which normally cost $750, will be free for hosts. The only expense on their end will be the installation fee, which can run anywhere from $200 to $900. |
Fast Company Alt & Titlow |
"Brand Challenges" Are Impacting SeaWorld's Bottom Line SeaWorld released its second-quarter earnings to the public Thursday morning, and the numbers show a company still trying to overcome significant PR backlash in the wake of the 2013 documentary Blackfish. |
CRM August 2015 Marshall Lager |
Success in Spite of Itself How far can the experience take you when the product is rubbish? |
CRM August 2015 |
Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles |
HBS Working Knowledge July 29, 2015 Carmen Nobel |
Your CEO's Salary May Turn Off Customers Customers prefer to buy products from retailers with low CEO-to-worker pay ratios, according to new research |
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