Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 3851-3860 Newer>

Chemistry World June 30, 2015 Phillip Broadwith	What's in a name? How should one go about making up a word for a new company name? Two recent spin-offs from large chemical companies demonstrate different strategies.
CRM June 16, 2015 Henry Schuck	Don't Neglect Your Outbound Marketing Marketing automation is great, but you have to make good old-fashioned calls, too.
CRM June 5, 2015 Ray Smith	4 Ways to Avoid Losing Deals Get your sales back on track by recognizing the pitfalls -- and avoiding them.
Fast Company Jul/Aug 2015 Austin Carr	The Inside Story of Starbucks's Race Together Campaign, No Foam Starbucks made waves with the "Race Together" initiative, an effort to spark a national dialogue about race. It was a bold idea that backfired.
Fast Company Jul/Aug 2015 Danielle Sacks	Who The @!#$&% Is This Guy? John Legere's Strategy For Taking New Customers By Storm John Legere has anointed himself the Dr. House of telecom, jamming a syringe full of adrenaline into the heart of the wireless business.
CRM June 3, 2015 Danny Kalish	4 Ways Marketers Can Connect Effectively with Millennials They're plugged in and have plenty of choices. How do you reach them? Personalize.
Registered Rep. May 21, 2015 Matt Oechsli	The Affluent Marketing Challenge Every activity in this 30-day, 100-point challenge could be classified as "relationship marketing," which is precisely how 80 percent of today's affluent discovered their advisor.
CRM May 19, 2015 James Norwood	The Six Pillar Principles of Agile Marketing There's no time like the present to shorten your response time and improve customer connections.
CRM May 15, 2015 Adam Blitzer	Want to Sell Smarter? Don't Overcommit on Low-Value Engagements People are your top resource -- so have them focus on engaging in person.
CRM May 14, 2015 Oren Smilansky	IBM Amplify Day 2: Seamless Workspaces Are Key for Marketers Partnerships and integrations aim to make the Marketing Cloud more practical for teams.
<Older 3851-3860 Newer> Return to current articles.