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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 3851-3860 Newer>
Chemistry World
June 30, 2015
Phillip Broadwith
What's in a name? How should one go about making up a word for a new company name? Two recent spin-offs from large chemical companies demonstrate different strategies. mark for My Articles 16 similar articles
June 16, 2015
Henry Schuck
Don't Neglect Your Outbound Marketing Marketing automation is great, but you have to make good old-fashioned calls, too. mark for My Articles 53 similar articles
June 5, 2015
Ray Smith
4 Ways to Avoid Losing Deals Get your sales back on track by recognizing the pitfalls -- and avoiding them. mark for My Articles 56 similar articles
Fast Company
Jul/Aug 2015
Austin Carr
The Inside Story of Starbucks's Race Together Campaign, No Foam Starbucks made waves with the "Race Together" initiative, an effort to spark a national dialogue about race. It was a bold idea that backfired. mark for My Articles 293 similar articles
Fast Company
Jul/Aug 2015
Danielle Sacks
Who The @!#$&% Is This Guy? John Legere's Strategy For Taking New Customers By Storm John Legere has anointed himself the Dr. House of telecom, jamming a syringe full of adrenaline into the heart of the wireless business. mark for My Articles 9 similar articles
June 3, 2015
Danny Kalish
4 Ways Marketers Can Connect Effectively with Millennials They're plugged in and have plenty of choices. How do you reach them? Personalize. mark for My Articles 189 similar articles
Registered Rep.
May 21, 2015
Matt Oechsli
The Affluent Marketing Challenge Every activity in this 30-day, 100-point challenge could be classified as "relationship marketing," which is precisely how 80 percent of today's affluent discovered their advisor. mark for My Articles 418 similar articles
May 19, 2015
James Norwood
The Six Pillar Principles of Agile Marketing There's no time like the present to shorten your response time and improve customer connections. mark for My Articles 71 similar articles
May 15, 2015
Adam Blitzer
Want to Sell Smarter? Don't Overcommit on Low-Value Engagements People are your top resource -- so have them focus on engaging in person. mark for My Articles 200 similar articles
May 14, 2015
Oren Smilansky
IBM Amplify Day 2: Seamless Workspaces Are Key for Marketers Partnerships and integrations aim to make the Marketing Cloud more practical for teams. mark for My Articles 415 similar articles
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