Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Entrepreneur January 2004 Kim T. Gordon	Turn It Up Learn what your radio ads need to succeed, and get ready to make some noise.
Entrepreneur January 2004 Barry Farber	Back to Basics Want to create a strong sales foundation? Then keep these building blocks in mind.
Entrepreneur January 2004 Gwen Moran	Marketing Buzz Get what you pay for with pay-for-placement PR.
Entrepreneur January 2004 Kimberly L. McCall	Give 'Em Space A well-designed work space, that is. after all, it could make a huge difference in the way your sales team performs.
Entrepreneur January 2004 Jerry Fisher	Claim to Fame Is your product or service claim as provocative as it could be? Find out how to make yours unforgettable.
Entrepreneur January 2004 Nancy Michaels	Keep in Touch Be sure to reconnect with your key clients.
Entrepreneur January 2004 Melissa Campanelli	Happy Returns Retaining your customers is a lot less expensive than getting new ones. So how do you keep them coming back for more? A few e-tailers share their ideas.
The Motley Fool December 18, 2003	Dodge Drops Lingerie Bowl In a bid to boost sales of Dodge vehicles, Chrysler Group signed up months ago to be a main sponsor of the "Lingerie Bowl" pay-per-view halftime event at the upcoming Super Bowl. But underwear advertising simply got too hot to handle.
Knowledge@Wharton	Cherry Picking: The Weapon of Choice for Price-conscious Consumers Do cherry pickers -- those consumers who are extremely sensitive to price and go from store to store to pick the best-priced items and leave the rest -- really save a lot of money? A new study finds that they do, and it's enough to justify the extra time and effort.
BusinessWeek December 22, 2003 Gerry Khermouch	Richard Branson: Winning Virgin Territory If anyone can make a prepaid phone plan seem cool, it's Richard Branson. As part of his assault on the fastest-growing segment of the wireless business, the brash chief executive of Virgin Group Ltd. is employing the same full-frontal sales tactics he brought to music, air travel, and vacation resorts.
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