Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Information Today November 13, 2014	Springer Launches Small Business and Entrepreneurship Book Series The series will cover topics such as management, finance, marketing, and economics.
Fast Company KC Ifeanyi	How The Cartoon Network Grew Up Michael Ouweleen speaks about reimagining the role of CMO, the surprising evolution of comedy, why cartoons are more important than ever, and how being a dad gave him a new perspective on leading his team.
Fast Company Satta Sarmah	4 Things You Need to Accelerate America's Organic Food Supply Sales of organic products have increased to $35 billion in 2013, according to the Organic Trade Association, but experts say production has not kept pace.
Pharmaceutical Executive November 1, 2014	Sales Reps and the New Commercial Organization By rethinking the role of the sales rep and the new skills it demands, pharma companies can put themselves in a prime competitive position.
Pharmaceutical Executive November 1, 2014 Mark Perlotto	Digital's Place in the Pharma Marketing Mix The rush to digital will continue at a fast clip, but marketers need to reacquaint themselves with their brands' audiences.
HBS Working Knowledge November 3, 2014 Carmen Nobel	Brand Lessons From the Nobel Prize What makes the Nobel Prize so coveted? Stephen Greyser and Mats Urde discuss the first field-based study exploring the prize from a brand and reputation perspective.
CRM October 28, 2014 Maria Minsker	DMA 2014: As Data-Driven Marketing Gains Traction, Governance and Analytics Present New Challenges Brands must use data responsibly and strive to deliver highly personalized experiences.
CRM November 2014 Maria Minsker	Why Twitter Is Not a Strategy Though new technology is tempting, marketers have to get back to basics, says Tom Doctoroff, author of Twitter Is Not a Strategy.
CRM November 2014 Marshall Lager	For Hewlett-Packard, FantasySalesTeam Makes Results a Reality Tech leader sees sales gains - -and a culture change -- with gamification solution.
Registered Rep. October 30, 2014 Matt Oechsli	How to Build a Peer-to-Peer Sales Force Imagine if everyone who knew you promoted your services. This would be a financial advisor's dream.
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