Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Fast Company	Watch 128 years Of Coca-Cola's History In 2 Minutes We look at the pivotal moments in the history of one of the world's most instantly recognizable, and valuable, brands.
CRM September 16, 2014 Leonard Klie	Microsoft Previews Dynamics CRM 2015 Updates to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing will help marketers and salespeople collaborate more effectively.
CRM September 12, 2014 Lisa Stuardi	Transform Sales Training with Just-in-Time Video In-context messaging can improve efficiency and reduce costs.
CRM September 12, 2014 Doug Bewsher	Don't Let Your Sales Team Drown in Big Data Five tips for identifying and reaching your ideal customer.
CRM September 8, 2014 Maria Minsker	Vocus Marketing Rebrands as OutMarket, Strengthens Marketing Automation Arm Outmarket will cater to midsize companies' marketing needs.
CRM September 5, 2014 Ron Wince	The Need to Provide a Zero-Defect Customer Experience Three key guidelines for offering superior retail service.
Fast Company Rebecca Greenfield	Why You Won't Be Wearing An iWatch A looming trademark dispute is the most obvious explanation for Apple's deviation from iNames.
HBS Working Knowledge September 8, 2014 Carmen Nobel	The Strategic Way To Hire a Sales Team An entire sales force is replaced at many firms every four years, so it's critical that go-to-market initiatives remain tied to strategic goals. Frank Cespedes explains how in his book, Aligning Strategy and Sales.
Pharmaceutical Executive September 1, 2014 Julian Upton	OTC Drug Advertising: Alfred Hitchcock Style The legendary director's on-screen attitude to his TV show's sponsor, Bristol-Myers, caused some consternation until the drugmaker saw the results.
Registered Rep. August 27, 2014 Matt Oechsli	Seven Phrases Advisors Should Never Use Nobody likes to be sold to, especially today's affluent. Yet many people still try to sell their products and services to this lucrative consumer niche, including financial advisors.
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