Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM August 2014 Marshall Lager	Use the Brand, Luke The more you tighten your grip, the more that will slip through your fingers.
CRM August 2014 Leonard Klie	Brands Deliver Inconsistent Engagements The phone still outperforms other channels for customer service.
CIO July 30, 2014	New Executive Skill Sets Emerge in CIO 100 Award Winners IDG CEO Michael Friedenberg spots a trio of skills that signal greater business success for IT: marketing, market knowledge and communication.
CRM July 18, 2014 Zach Steindler	Pair Live Chat with HelpdeskCRM Software Combining the two can unlock both solutions' full potential.
Fast Company David Zax	Starwood's App-Driven Vision For The Hotel Of The Future This month, the company began a massive undertaking: documenting the features of all its rooms across 1,200 properties to better meet the needs of their guests.
Fast Company Jason Feifer	This Ridiculous Contest Summarizes Everything About The Startup Economy Sprint sponsors a radio show about startups called Dream Big America, which is such a comically condescending name that you must wonder what the runner-up titles were.
CIO July 23, 2014 Tom Kaneshige	CIO-CMO Marriage Strained, But Can Be Saved Like any relationship, the one between CIOs and CMOs requires trust and empathy to succeed. According to research from Accenture, there's still a ways to go for the marriage to become a happy union.
CRM July 21, 2014 Maria Minsker	Content Marketing Isn't Mature Enough Yet, Forrester Report Finds Eighty-five percent of B2B marketers can't connect content activity to business value.
Fast Company Chris Gayomali	Capsule: The Tradeshow That Helped Bring Menswear Mainstream A great candidate for Capsule is a brand that's made by real people who love what they're doing on a small to mid-sized level
Fast Company Sarah Kessler	Bitly Shortens Its Business Plan "Bitly Audience" (at least that's the name for now) will tell marketers more about who is clicking on their links and allow them to use that information in their marketing.
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