Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 3721-3730 Newer>

CRM July 2014 Maria Minsker	The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role.
CRM July 2014 Leonard Klie	The 4 Key Customer Service Omnichannel Considerations Contact centers have deployed new technologies in silos; integration is difficult but not impossible.
CRM July 2014 Sarah Sluis	4 Ways to Master Omnichannel Selling Salespeople must track the customer journey across multiple channels and be more collaborative than ever.
CRM July 2014	The Omnichannel Imperative How marketing, customer service, and sales departments can improve customer engagements across multiple channels.
CRM July 2014 Driggs & Stier	Serve Customers Better by Learning the Language of Trust In business and personal relationships, words are as important as actions.
CRM July 2014 Brent Leary	Lessons in Customer Centricity from CRM Vendors When CEOs listen to the voice of the customer, everyone wins.
CRM July 2014 Maria Minsker	Why You Should Never Be Closing To build long-lasting relationships with clients, say Tim Hurson and Tim Dunne, coauthors of Never Be Closing, it's crucial to think beyond the sale and find ways to deliver value.
CRM July 2014 Sarah Sluis	OptifiNow Builds a Foundation for Sales for Mountain West Financial Sales and marketing automation company offers tailored solution for the mortgage banker.
CRM June 27, 2014 Damon Lockwood	How Big Data Can Transform the Customer Journey Add essential insight to contact center and back-office operations.
CRM David Myron	The Unified Omnichannel Enterprise Is No Longer a Pipe Dream For a truly unified omnichannel environment to exist, a company must connect all of its interaction channels so a customer can traverse them without losing any data.
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