Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 361-370 Newer>

The Motley Fool December 12, 2003 Alyce Lomax	Sears Slashes, Mad Dashes? The department store retailer tries the early holiday-sale lure to hook shoppers.
Inc. December 2003 Nicole Gull	Logos That Turn Heads Are walking, talking advertisements gimmicks or goldmines?
HBS Working Knowledge December 8, 2003 Martha Lagace	Candy in Bags and other U.S. Oddities Europeans face real challenges in understanding the mind of the American consumer. A discussion of European and American consumption habits.
CRM December 1, 2003 Laura Pollard	Scrooged Again Stop taking a miserly approach to customer relationships.
Knowledge@Wharton	That Ad is So Entertaining... But Can It Sell? Who Knows An entertaining commercial on a prime-time television show might be a good way to build a brand's image, but a straightforward spot with a prominent toll-free phone number is the best way for a company to move inventory fast.
CFO December 1, 2003 John Goff	Whose Life Is It, Anyway? Companies, Congress, and customers slug it out over some very personal information.
CRM December 1, 2003 Lisa Picarille	Market Watch: Collaborative Selling Large organizations with vast networks of valuable contacts and resources from employees can share that information in a secure, private, and effective way.
CRM December 2003 Ginger Conlon	A Winning Formula Top executives from five leading vendors voice their opinions on how companies can unite sales and marketing to create a customer-centric organization.
Fast Company December 2003 Ryan Underwood	This turkey really has legs Greenberg Smoked Turkey runs no ads, takes no credit cards, has no toll-free number -- and may not even want you as a customer. Is this any way to run a thriving mail-order business? Yes indeedy.
Insurance & Technology November 25, 2003	Sales Force Automation iAnywhere Solutions iAnywhere Solutions, a subsidiary of Sybase, Inc., launched a new version of Mobile Sales, a wirelesss solution that provides sales professionals with access to information using handheld devices.
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