Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM May 2014 Maria Minsker	Moving Toward Agile Selling Today's sales professionals must be quicker thinkers and learners.
CIO April 28, 2014 Mary K. Pratt	How Lord & Taylor Integrates Print Ads with Mobile Commerce Lord & Taylor's mobile app lets customers scan photos in print ads and buy the items with their smartphones, without ever going to the retailer's website.
Fast Company Chris Gayomali	Google Glass Lost Its Number One Fan Influential tech blogger Robert Scoble was one of Google Glass's earliest and most vocal adopters, at one point vowing to never take them off, even in the shower.
CRM April 11, 2014 Bob La Loggia	8 Tips Every SMB Should Know Ensure loyalty by putting customers first.
Fast Company Stephanie Vozza	How A 13-Year-Old Got Her Fashion Line In Nordstrom Instead of admiring or envying success from afar, savvy entrepreneurs look to connect with an experienced mentor.
Fast Company Rebecca Greenfield	This "Real Beauty" Parody Featuring Gorillas Shows How Condescending Dove Is To Women Dove's "Real Beauty" campaign has seen its fair share of backlash for condescending to and manipulating women.
CRM April 9, 2014 Maria Minsker	B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds Marketers should embrace external, non obvious sources to determine how buyers make purchasing decisions.
Fast Company Manila Austin	5 Myths About Millennial Consumers Despite the seemingly endless supply of articles and discussions about Millennials, the truth is that, like any generation, they are more than the sum of their stereotypes: creative, hyper connected, lazy, narcissistic.
Fast Company	How Do I Get The Press To Cover My Company? It's not enough to have a great business if no one knows your company exists, but getting the media to pay attention to your startup can be tricky.
Fast Company Tara Gentile	A Millennial's Version of "The American Dream" Any product or service you create that facilitates flexibility is going to have a great chance in the millennial market.
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