Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Fast Company Gwen Moran	How Curalate Turned A Dud Into A Dynamo Curalate would use image-based algorithms to analyze posts and report to brands which of their products people are sharing and discussing.
Registered Rep. April 2, 2014 Matt Oechsli	A High-Touch Practice -- Literally If you're not into hugs, that's okay; simply master the magic of the "warm touch" both with clients and prospects. Get out there and develop your magic touch to accelerate your affluent marketing results.
Fast Company Gwen Moran	Fostering Greater Creativity By Celebrating Failure "I do think that fear is the biggest problem in the American business culture. So many businesses punish risk-taking," Tor Myhren, president of Grey Advertising agency says. "I think it's the worst thing you can do."
Fast Company	The Creative Case For Stuff Rick Barrack, the chief creative officer at the branding firm CBX believes that a life lived entirely through a screen is one that's probably short on genuine creative output.
Fast Company Evie Nagy	How Converse Supports Musicians Without The Brand-Sponsor Ick Factor Fast Company talked to Converse CMO Geoff Cotrill about the ideas behind Rubber Tracks, and why it benefits the brand to work with unknown artists.
CRM April 2014 David Myron	Why Customer Experience Is a Bad Metric This year, we received more conference presentation pitches than ever before, and many of them focus on...you guessed it -- customer engagement.
CRM April 2014 Maria Minsker	Demystifying the Brand Building Process The seven simple principles every company needs to know.
Fast Company April 2014 Josh Dean	How A Risky Ad Campaign Turned The Portland Timbers Into One Of Pro Sports' Hottest Startups In their short life, the Timbers have quietly become a fixture in the league -- and are changing the way MLS teams think about marketing themselves.
Fast Company Rachel Gillett	What Your Logo's Color Says About Your Company (Infographic) Research suggests that your logo's design -- and specifically its colors -- have more bearing on your customers' opinions than you might think.
CRM March 21, 2014 Scott Hirsch	Customer Communities: The Centerpiece of CXM Six steps for offering engaging experiences.
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