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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 3631-3640 Newer>
CRM
February 2014
Maria Minsker
Building Brand Loyalty Turn your customers' passion into a long-lasting brand relationship. mark for My Articles 137 similar articles
HBS Working Knowledge
January 29, 2014
Michael Blanding
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. mark for My Articles 637 similar articles
CRM
January 22, 2014
Maria Minsker
B2B Marketing Budgets to Increase by 6 Percent in 2014 Marketers face pressure to justify budget increases with revenue results, a Forrester study shows. mark for My Articles 81 similar articles
AFP eWire
January 22, 2014
A New Brand Management Mindset Julia Shepard Stenzel and Nathalie Laidler-Kylander are co-authors of The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity. mark for My Articles 147 similar articles
CRM
January 10, 2014
Jeff Lautenbach
Encouraging Brand Advocacy Five components of a better customer engagement system. mark for My Articles 64 similar articles
Fast Company
February 2014
Danielle Sacks
Troy Carter: Fired By Lady Gaga And Loving It He earned a reputation as a branding genius for his work with Gaga, but like any megasuccessful manager, he was bolstered by her once-in-a-lifetime talent. He's ready to be known for something else. mark for My Articles 14 similar articles
Fast Company
February 2014
Joe DeLessio
Let It Snow? The Super Bowl in New Jersey will be played in a cold-weather climate. Are winter weather brands extra eager to advertise? mark for My Articles 49 similar articles
Fast Company
February 2014
How Kleenex Chases the Flu Can Kimberly-Clark beat out other brands? It has a web-based flu prediction tool called Achoo and a strategy. mark for My Articles 46 similar articles
Fast Company
February 2014
Jennifer Keishin Armstrong
Setting a High Bar Kind snacks' smart branding, artisanal ingredients, and social agenda make for a successful mix. mark for My Articles 9 similar articles
HBS Working Knowledge
January 6, 2014
Carmen Nobel
Technology Re-Emergence: Creating New Value for Old Innovations Every once in a while, an old technology rises from the ashes and finds new life. Ryan Raffaelli explains how the Swiss watch industry saved itself by reinventing its identity. mark for My Articles 82 similar articles
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