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CRM February 2014 Maria Minsker |
Building Brand Loyalty Turn your customers' passion into a long-lasting brand relationship. |
HBS Working Knowledge January 29, 2014 Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
CRM January 22, 2014 Maria Minsker |
B2B Marketing Budgets to Increase by 6 Percent in 2014 Marketers face pressure to justify budget increases with revenue results, a Forrester study shows. |
AFP eWire January 22, 2014 |
A New Brand Management Mindset Julia Shepard Stenzel and Nathalie Laidler-Kylander are co-authors of The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity. |
CRM January 10, 2014 Jeff Lautenbach |
Encouraging Brand Advocacy Five components of a better customer engagement system. |
Fast Company February 2014 Danielle Sacks |
Troy Carter: Fired By Lady Gaga And Loving It He earned a reputation as a branding genius for his work with Gaga, but like any megasuccessful manager, he was bolstered by her once-in-a-lifetime talent. He's ready to be known for something else. |
Fast Company February 2014 Joe DeLessio |
Let It Snow? The Super Bowl in New Jersey will be played in a cold-weather climate. Are winter weather brands extra eager to advertise? |
Fast Company February 2014 |
How Kleenex Chases the Flu Can Kimberly-Clark beat out other brands? It has a web-based flu prediction tool called Achoo and a strategy. |
Fast Company February 2014 Jennifer Keishin Armstrong |
Setting a High Bar Kind snacks' smart branding, artisanal ingredients, and social agenda make for a successful mix. |
HBS Working Knowledge January 6, 2014 Carmen Nobel |
Technology Re-Emergence: Creating New Value for Old Innovations Every once in a while, an old technology rises from the ashes and finds new life. Ryan Raffaelli explains how the Swiss watch industry saved itself by reinventing its identity. |
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