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CRM
January 2014
Maria Minsker |
Marketing in the Wake of a Disaster Lessons learned from Superstorm Sandy. Brands, especially those with a large national customer base, have a responsibility to continue communicating with customers through difficult times, according to experts.   |
CRM
David Myron |
Is Marketing After a Disaster Exploitative? Marketing can be exploitative and harmful to your brand if you're not careful. However, according to one source if done correctly, it could "gain the type of loyalty traditional marketing can't earn." |
CRM
December 20, 2013
Scott Hays |
The Nightmare After Christmas Use post holiday returns as a customer service opportunity. While the holiday shopping season brings more chances to engage customers, it also brings more chances to lose them. |
CRM
December 20, 2013
Ran Shaul |
Capitalizing on Relationship Marketing Find your true purchase influencers. Marketers have not figured out how to measure and act on true purchase influence and get inactive customers to buy. |
CRM
December 17, 2013
Sarah Sluis |
More Companies Embrace Inside Sales Strategies Study reveals the reasons behind increasing deployments of inside sales teams. |
CRM
December 4, 2013
Maria Minsker |
Brainshark and Profitable Channels Offer Content Self-Assessment Tool for Marketing and Sales Teams The free survey delivers insight on content effectiveness. |
CRM
November 22, 2013
Larry Caretsky |
Four Steps to Establishing a Reliable Lead Qualification Process Close more sales by getting every sales rep on the same page. There are some very good CRM software solutions that are designed to make this a whole lot easier. |
CRM
December 2013
Maria Minsker |
Multicultural Marketing As minorities climb in social status, marketers must seize opportunities found in technology and data tools to reach new customers. |
CRM
December 2013
Marshall Lager |
Top Gear Is Driven to Excite Experience is where the rubber hits the road and the show Top Gear proves that great brands create a unique and memorable experience for their customers. |
CRM
November 19, 2013 |
InsideView Adds InsideView Clean and InsideView Target to Increase Database Accuracy and Marketing ROI New products give marketers clean, accurate marketing data. |
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