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Fast Company
November 2013 |
Behind The Scenes Of The Ad Campaign For 23andMe's $99 DNA Test When conceptualizing the first commercial for 23andMe, ad agency Arnold had a challenge: destigmatize genetic testing while communicating what the company actually does.   |
Fast Company
November 2013 |
Four Quack-erjack New Marketing Schemes for the New Orleans Pelicans Work the Sponsors... Own the goofiness... Play the home- court advantage... |
Fast Company
November 2013 |
One Small Step for an Ad, One Giant Leap for Advertising Giant inflatable Pepsi can... Talking picture frame from Radio Shack... Element 21 golf ball and golf club... |
Fast Company
November 2013 |
The New Mercedes CLA Tests the Idea of Luxury The company wants a share of the subcompact market. |
Fast Company
November 2013 |
New Research Says That Women Will Like Either Your Brand or Themselves--Not Both Don't make ads that are threatening to women. |
CRM
October 2013
Paul Greenberg |
The Long Tail of Customer Experience How American Girl dolls became much more than child's play. |
CRM
October 2013
Marshall Lager |
What's Your Marketing Plan? Good marketing campaigns have a set goal. There's a reason why. |
CRM
October 2013
Maria Minsker |
Starbucks: Building an Inspiring Brand It's not just about the coffee. |
Food Processing
September 2013
Kate Bertrand Connolly |
Metal Package Design Increasing in Popularity Cans, tins and even aluminum bottles are tackling new challenges in brand-building and functionality. |
Food Processing
September 2013
John Stanton |
Taste Remains Consumers' Top Preference for New Foods and Beverages After 40 years' worth of marketing surveys, it's no shock that taste is important to consumers; however, the surprise is that in many cases, we find taste takes second place or worse to other factors. |
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