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Insurance & Technology
October 29, 2003
Katherine Burger |
Telephone Tag Considering how long it takes to accomplish much of anything in Congress, it was impressive how quickly our elected officials reacted last month to the legal back-and-forth regarding the national Do Not Call Registry.   |
IndustryWeek
December 1, 2003
Tonya Vinas |
Growing Up Global Kia America Inc. CEO Peter M. Butterfield talks about building a brand in a truly global marketplace. |
Entrepreneur
December 2003
Gwen Moran |
In the Spotlight Choosing products to feature in ad campaigns isn't as easy as picking a pretty picture. |
Entrepreneur
December 2003
Kim T. Gordon |
No Regrets Didn't get the results you wanted from your marketing this year? You can get a fresh start in 2004. |
Entrepreneur
December 2003
Barry Farber |
Star Power Want to pump up sales? Then think like a stellar sales champion, and watch your business shoot through the roof. |
Entrepreneur
December 2003
Kimberly L. McCall |
End Game The year's almost over, but it's no time to let your guard down. What can you do to keep sales from going into hibernation? |
Entrepreneur
December 2003
Jerry Fisher |
Measuring Up Side-by-side comparison ads can persuade prospects to buy in the blink of an eye. |
Entrepreneur
December 2003
Nancy Michaels |
To the Letter How to really reach out to customers and potential customers with a newsletter |
| Knowledge@Wharton |
The Big Bang Theory of Advertising In a new book titled, Bang! Getting Your Message Heard in a Noisy World, Linda Kaplan Thaler, CEO of a New York advertising agency, contends that only ideas that are "simply too outrageous, too different, too polarizing to go unnoticed" will break through the "sea of sameness out there." |
BusinessWeek
November 24, 2003
Mark L. Clifford |
How To Succeed In The Chinese Ad Biz Political savvy and local acquisitions have Clear Media growing like gangbusters. |
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