Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Food Processing September 2013 Leskin & Rothman	Lawsuits Grow Over Food Marketing: 4 Tips to Prevent Costly Litigation As food industry lawsuits heat up, food manufacturers and marketers need to consider the words used to market their products.
Pharmaceutical Executive September 1, 2013 Arthur Lazarus	Promotional Review Committees: How to Achieve High Performing Teams What it takes for promotional review teams to function at their best and avoid costly mistakes.
Pharmaceutical Executive September 1, 2013 Al Topin	The Art and Science of Creating Discomfort What does a challenger pharmaceutical brand need to do?
Pharmaceutical Executive September 1, 2013 William Looney	Trying to Control Pharma Costs? A key issue for biopharma marketers today is balancing cost and value factors around specialty biologic drugs, particularly those for cancer and other high profile, life altering diseases.
Commercial Investment Real Estate Sep/Oct 2013 Wayne D'Amico	Media Momentum From stories in local and regional media outlets to a commercial that aired on Fox Business News in up to 30 million households in 240 markets, CCIM is being recognized as the global standard for professional achievement in commercial real estate.
CRM September 2013 Marshall Lager	Customer Retention Starts with Listening Whatever your profession, hearing what your customers say is crucial.
CRM September 2013 Maria Minsker	Creating Brand Promoters Expressing genuine interest in customers is key to extraordinary service.
AFP eWire August 26, 2013	Snail Mail Isn't Dead -- Direct Mail is a Hot Topic on AFP's LinkedIn Group-On Fundraising With year-end appeals right around the corner you might be wondering the best way to make your last appeal of 2013.
CRM August 9, 2013 Kelly Crothers	The Importance of Life Cycle Management Life cycle management -- particularly in B2B sales and marketing -- is not just a buzzphrase. Identify opportunities to add value and meet customers' needs.
Food Processing August 2013	A Closer Look at the Single Household With the United States almost a household majority "single" nation, marketing expert John Stanton ponders if, or how, food manufacturers should adapt their marketing message.
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