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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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July 5, 2013
Mandy Emel
Five New Rules of B2B Customer Storytelling In an attention economy, customers desire an emotional approach. mark for My Articles 23 similar articles
Financial Planning
July 1, 2013
John J. Bowen, Jr.
How to Use Secrets of Persuasion Shape your firm's messaging by focusing on the different ways to trigger a response in others. mark for My Articles 9 similar articles
On Wall Street
July 1, 2013
Todd Colbeck
Mining Your Professional Network Customize your approach to other types of professionals to increase your chances of getting referrals. mark for My Articles 833 similar articles
July 2013
Eric Barkin
The Prospects and Limitations of Neuromarketing Companies bring an emerging science to the art of marketing. mark for My Articles 88 similar articles
July 2013
Woody Driggs
Taming Chameleon Customers Create a brand experience to meet their changing needs. mark for My Articles 76 similar articles
Registered Rep.
June 17, 2013
Anne Field
First Timers Cold calling is out; networking is in. Here's how to jump start a practice -- from scratch. mark for My Articles 518 similar articles
June 19, 2013
Kelly Liyakasa
Marketers Sound Off on Digital Enterprise Issues Is traditional marketing fundamentally broken? mark for My Articles 73 similar articles
June 14, 2013
Ashish Vazirani
How Big Data Supports Value-Based Selling First-line sales managers must use data insights to nurture sales teams. mark for My Articles 57 similar articles
June 14, 2013
Ran Gishri
Transforming Lead Scoring with Big Data Combine prospects' behavioral and social scores for accurate sales predictions. mark for My Articles 58 similar articles
June 12, 2013
Maria Minsker
Marketers Struggle with Big Data, Survey Reveals Forty-five percent of executives don't use big data to understand customers. mark for My Articles 139 similar articles
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