Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM April 2013 Leonard Klie	Brands Must Make Emotional Appeals Companies should strive to be less rational with customers.
Pharmaceutical Executive March 1, 2013 Desai & Anbil	Specialty Service Programs: Gearing up for Next Generation Technologies Innovation in hub program design for patient scrip data and clinical support services can lead to increased market share in the hotly contested specialty medicine space.
Pharmaceutical Executive March 1, 2013 Al Topin	Less Selling, More Time What can happen when pharmaceutical reps focus on the physician-patient conversation?
AskMen.com March 20, 2013	Contagious Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious in his new book, Contagious: Why Things Catch On, in stores now.
Fast Company April 2013 Danielle Sacks	"Fifty Percent Of 'The Tipping Point' Is Wrong." Jonah Berger Shows You Which Half Business professor Jonah Berger wants to be the next Malcolm Gladwell. Berger's dismantling of Gladwell is at the core of his new book, Contagious: Why Things Catch On. The book is being marketed according to Berger's own principles.
Fast Company April 2013 Chuck Salter	Can Justin Timberlake Help The Vanderhooks Remix Myspace? Brothers Chris and Tim Vanderhook brought in Justin Timberlake to help spark a compelling web revival -- that still may flame out.
Fast Company April 2013 Noah Robischon	Remembering The Naming Genius Of Michael Cronan Creating the kind of brand identities that transcend commercialism and become a part of our culture was the special gift of Michael Cronan, who died of colon cancer in January at age 61.
CRM March 2013 Marshall Lager	Branded! What happens when your company is accused (rightly or wrongly) of something awful? What do you do when public opinion turns on you like an angry marmot in a bathtub?
CRM March 2013 Leonard Klie	Marketing Hype Mars the Customer Relationship Meeting expectations is the greatest challenge to customer service.
CRM March 2013 Judith Aquino	Required Reading: Building Authentic Customer Connections Welcome to the relationship era. In their new book, Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results, Bob Garfield and Doug Levy, share lessons from successful campaigns.
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