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HBS Working Knowledge
February 18, 2013
Sean Silverthorne |
Breaking Through a Growth Stall Many companies get stuck on a plateau, unable to grow and burning through cash at a frightening rate. Frank V. Cespedes discusses how focusing on the right customers can generate growth again.   |
CRM
February 8, 2013
Dustin Sapp |
Are Your Sales Proposals Working? In today's fast-paced business and technology landscape, the most important question to ask is whether your sales process is working. Here are six tips for evaluating your sales process. |
Pharmaceutical Executive
February 1, 2013
Stan Bernard |
Why Product Lifecycle Management Fails Pharma: Time for a Rethink? Pharma professionals adopting the "Drug Life Optimization" approach can wrest more value through strategies that build and promote a drug's brand franchise through its entire lifespan, not simply the product lifecycle. |
Pharmaceutical Executive
February 1, 2013
Jill Wechsler |
Breakthrough Year for New Drugs More new medicines gained market approval, but marketers face resistance from payers looking to cut healthcare spending. |
AFP eWire
February 5, 2013
Karen Reiner |
Reel Impact: How Fundraisers Can Successfully Use Video Don't be intimated by video. If used correctly, it's a versatile tool that drives emotion, reinforces your messaging and increases the opportunity for people to open their wallets. |
On Wall Street
February 1, 2013
Todd Colbeck |
How to Attract New Business You have a minute to explain to a busy prospective client why your firm deserves the business. |
CRM
February 2013
Judith Aquino |
The Pros and Cons of Crowdsourcing Is tapping into the wisdom of crowds right for your organization? |
CRM
February 2013
David Myron |
The Secret to Building a Healthy Brand While not as hyped as crowdsourcing tools, case management apps have come a long way to accommodate some of the latest technology developments in social media, gamification, and multichannel environments. |
CRM
February 2013
Donna Fluss |
Surveys Alone Are Not the Answer Offering great customer service means knowing how to respond. Some of the worst offenders in the area of customer service frequently survey their customers, but for the wrong reasons. |
CRM
February 2013
Judith Aquino |
Measuring a Channel's Marketing Value Marketers look for insights in increasingly complex purchase paths. |
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