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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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HBS Working Knowledge
January 29, 2013
Kim Girard
Creating the Perfect Super Bowl Ad Professor Thales S. Teixeira says ad viewers lose purchasing interest when TV ads get too caught up in entertainment. His advice for the perfect pitch: tie together a good story and a compelling brand. mark for My Articles 350 similar articles
January 25, 2013
Leonard Klie
Consumers Are Happier with Contact Centers Call Center Satisfaction Index finds Web self-service and email dominate the non-phone mix of contact channels, but social media is playing a critical role. mark for My Articles 198 similar articles
Pharmaceutical Executive
January 1, 2013
Torsten Bernewitz
The Force Behind Sales Forces Don't underestimate the importance of the first line manager. mark for My Articles 59 similar articles
Pharmaceutical Executive
January 1, 2013
Al Topin
The Doctor-Patient Disconnect Doctor-patient conversations aren't always what we think; this basic interaction represents both a problem and an opportunity for today's drug marketers, says the author. mark for My Articles 1501 similar articles
January 18, 2013
Leonard Klie
Temkin Group Delivers Customer Experience Excellence Awards Five organizations earn top honors for customer experience transformation efforts and results. mark for My Articles 13 similar articles
January 15, 2013
Leonard Klie
Brands Continue to Fail Their Customers New research from Forrester shows customer service hasn't improved all that much in the past year. mark for My Articles 102 similar articles
January 4, 2013
Don Hughes
A Look Under the Loyalty Hood Deliver the engagement process consumers seek. Loyalty providers who fail to keep their programs' technology first-rate risk losing their most important asset: their customers. mark for My Articles 163 similar articles
Information Today
January 7, 2013
The 451 Group Acquires Yankee Group The 451 Group, the corporate parent of 451 Research and Uptime Institute, announced the acquisition of Yankee Group, a research, data, and advisory firm equipping enterprises to profit in a mobile world, from Alta Communications, a Boston-based private equity firm. mark for My Articles 14 similar articles
January 2013
Marshall Lager
Flying Colors? Consider what your flight attendants can control before giving them attitude. Airline travel makes me think about customer experience. mark for My Articles 436 similar articles
December 28, 2012
Justin Gray
Applying B2C Principles to B2B Campaigns Thinking of your clients as individuals, not industries, is key. mark for My Articles 126 similar articles
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