Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Inc. November 2003 Nicole Gull	Brand This Way What Aerosmith, Kiss, and Elton John can tell you about branding.
Inc. November 2003 Nadine Heintz	Media, Mid-Perm Hair salons: hot media market?
Inc. November 2003 Ellen Neuborne	Telemarketing After "Do Not Call" With millions of Americans against them, are telemarketers throwing in the towel or developing new tactics? Guess.
Bank Technology News November 2003 Melissa Solomon	Getting Inside their Minds Predictive modeling firm Genalytics is at the heart of a new wave of technology that aims to predict a consumer's activities so well that an institution can achieve truly targeted pitches, putting mass marketing in the past.
Inc. November 2003 Bo Burlingham	Building a Marketing Juggernaut How did Aquascape's Greg Wittstock -- the "Pond Nazi" to his rivals -- get so successful so quickly? One key reason: He created an army of loyal customers by teaching them how to make money.
Knowledge@Wharton	Schwab's Pottruck: Getting Back to Basics -- and the Customer Marketers need to look for new opportunities in the voids separating existing products and put hard data ahead of gut feelings, according to David Pottruck, chief executive officer of Charles Schwab Corp.
CRM November 3, 2003 Lior Arussy	Complaints Are Great. Keep Them Coming Customers who air their grievances are giving vendors a second chance.
CRM November 2003 George Colombo	Setting and Managing Your Customers' Expectations In chapter 5 of Killer Customer Care: How to Provide Five Star Service That Will Double and Triple Your Profits, the author discusses one oft-forgotten yet crucial aspect of customer service: setting expectations.
CRM November 2003 Ginger Conlon	Giving Customers What You Want Them to Want Often customer expectations are misaligned with company offerings.
CRM November 2003 Martin Schneider	Driving Marketing Results How Hibernian used targeted messaging to double sales and leads.
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