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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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HBS Working Knowledge
December 31, 2012
Most Popular Stories of 2012 This year readers' favorite articles examined topics such as breaking the smartphone addiction, CEO's and their strategies, and how to brand a next-generation product. mark for My Articles 33 similar articles
December 18, 2012
Kelly Liyakasa Socializes Sales Performance Management's announcement of a tight integration of with its Sales Cloud, focuses on behaviors such as coaching, recognition, and goal-setting for sales managers, along with built-in gaming elements. mark for My Articles 334 similar articles
January 2013
60 Seconds with David Klein, Vice President, Marketing & Innovation, Aeroplan We recently had a conversation with David Klein, Vice President, Marketing & Innovation, in Toronto during Aeroplan's Media Day. Klein has been with Aeroplan for six years and he became familiar with the company when working for an ad agency whose clients included Air Canada and Aeroplan. mark for My Articles 65 similar articles
Pharmaceutical Executive
December 1, 2012
Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed. mark for My Articles 275 similar articles
December 2012
Judith Aquino
Marketing Without Barriers In his new book, The Fusion Marketing Bible, social media strategist Lon Safko challenges marketers to increase the value of their social, digital, and traditional media campaigns by fusing them in innovative ways. mark for My Articles 24 similar articles
Pharmaceutical Executive
November 1, 2012
Capone & Pelletier
Market Access Roadmap Historically, many companies have had ill-defined processes for planning market research activities across their product portfolio. Unified payer research planning is of top import. mark for My Articles 18 similar articles
Pharmaceutical Executive
November 1, 2012
Agencies and Clients -- Dealing with a Break-Up How an agency and a medical client behave after they split speaks volumes about their culture and character, writes Al Topin. mark for My Articles 6 similar articles
December 2012
60 Seconds with Peter Shankman, author and entrepreneur in social media, marketing and customer service. As a frequent business traveler who has flown nearly two million miles with United Airlines alone, Shankman is also a frequent commenter on business travel. mark for My Articles 161 similar articles
November 14, 2012
Ron Van Kemenade
A CIO Learns That Efficiency Isn't Enough A banking CIO works with the CMO and discovers that complex financial transactions can be quite emotional for the customer. Good technology can help build trust and improve the customer experience. mark for My Articles 134 similar articles
Financial Advisor
November 2012
Ben Mattlin
Getting The Word Out Financial advisory firms are looking at innovative ways to market themselves. mark for My Articles 1571 similar articles
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