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HBS Working Knowledge December 31, 2012 |
Most Popular Stories of 2012 This year readers' favorite articles examined topics such as breaking the smartphone addiction, CEO's and their strategies, and how to brand a next-generation product. |
CRM December 18, 2012 Kelly Liyakasa |
Salesforce.com Socializes Sales Performance Management Salesforce.com's announcement of a tight integration of Work.com with its Sales Cloud, focuses on behaviors such as coaching, recognition, and goal-setting for sales managers, along with built-in gaming elements. |
InsideFlyer January 2013 |
60 Seconds with David Klein, Vice President, Marketing & Innovation, Aeroplan We recently had a conversation with David Klein, Vice President, Marketing & Innovation, in Toronto during Aeroplan's Media Day. Klein has been with Aeroplan for six years and he became familiar with the company when working for an ad agency whose clients included Air Canada and Aeroplan. |
Pharmaceutical Executive December 1, 2012 |
Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed. |
CRM December 2012 Judith Aquino |
Marketing Without Barriers In his new book, The Fusion Marketing Bible, social media strategist Lon Safko challenges marketers to increase the value of their social, digital, and traditional media campaigns by fusing them in innovative ways. |
Pharmaceutical Executive November 1, 2012 Capone & Pelletier |
Market Access Roadmap Historically, many companies have had ill-defined processes for planning market research activities across their product portfolio. Unified payer research planning is of top import. |
Pharmaceutical Executive November 1, 2012 |
Agencies and Clients -- Dealing with a Break-Up How an agency and a medical client behave after they split speaks volumes about their culture and character, writes Al Topin. |
InsideFlyer December 2012 |
60 Seconds with Peter Shankman, author and entrepreneur in social media, marketing and customer service. As a frequent business traveler who has flown nearly two million miles with United Airlines alone, Shankman is also a frequent commenter on business travel. |
CIO November 14, 2012 Ron Van Kemenade |
A CIO Learns That Efficiency Isn't Enough A banking CIO works with the CMO and discovers that complex financial transactions can be quite emotional for the customer. Good technology can help build trust and improve the customer experience. |
Financial Advisor November 2012 Ben Mattlin |
Getting The Word Out Financial advisory firms are looking at innovative ways to market themselves. |
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