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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 3471-3480 Newer>
October 26, 2012
Solem & Yeung
CRM Plays a Critical Role in Sales Success A high-performing sales team starts with a strong manager. mark for My Articles 505 similar articles
Financial Planning
November 1, 2012
William Ainson
Assembly-Line Approach: Planners Use Well-Defined Sales Process Successful planners usually have a well-defined sales process for turning prospects into clients. mark for My Articles 5 similar articles
November 2012
Judith Aquino
Understanding the Shopper Economy How marketers can turn behavior into currency. Liz Crawford, a senior industry analyst at the Path to Purchase Institute, shows how to motivate shoppers in her new book, The Shopper Economy. mark for My Articles 184 similar articles
November 2012
Judith Aquino
What's Your Prospect's Score? Companies get savvier at finding the hottest leads. Lead scoring, the practice of ranking sales leads to identify the consumers most likely to respond to an ad campaign, is an increasingly popular way to apply predictive analytics to mountains of customer data. mark for My Articles 69 similar articles
October 23, 2012
New Study Looks at Mom Influencers Moms make and trust in-person recommendations more than social media. mark for My Articles 39 similar articles
HBS Working Knowledge
October 19, 2012
Digital Technology's Profound Game Change for Marketers Within a few years, chief marketing officers will spend more on technology -- digital marketing -- than CIOs. It is clear that technology is radically transforming the marketing function and the role of the marketing professional. mark for My Articles 21 similar articles
AFP eWire
October 16, 2012
The Planned Giving Toolbox: Learning to Talk about Planned Giving Fundraisers don't need to be experts on planned giving, but they do need to be able to talk knowledgeably about planned giving options and spot opportunities for donors, according to Greg Hammond, President of Planned Giving Strategies. mark for My Articles 531 similar articles
Pharmaceutical Executive
October 1, 2012
Gregg DiPietro
Reforming Pharma Marketing With respect to targeting, positioning, and launching new drugs, the ACA reform stands for Adjust, Change, and Adapt. mark for My Articles 352 similar articles
October 5, 2012
Kyle Lacy
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. mark for My Articles 465 similar articles
On Wall Street
October 1, 2012
Todd Colbeck
Creating a Fee-Based, High-Level Advice Approach Clints Will Demand How to sell a high-priced tier of service to clients and describe how that service is different and more valuable, like front-row seats at an event. mark for My Articles 162 similar articles
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