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CRM
September 28, 2012
Craig Dempster |
Applying Traditional Direct Marketing Principles to the Digital Age The rules may be different, but the game is still the same.   |
HBS Working Knowledge
October 1, 2012
Dina Gerdeman |
Better by the Bundle? Video game companies do it, fast-food restaurants, too. Why don't more companies bundle products and services together in one package at a bargain price? |
Registered Rep.
October 1, 2012
Matt Oechsli |
Don't Sell Yourself Short Many advisors are going about selling their value all wrong. The old elevator speech may need some rejiggering. |
CIO
September 28, 2012 |
Hey CIOs! Show Your CMO the Love The CIO-CMO relationship gap still persists, and IDG Enterprise's CEO Michael Friedenberg reiterates why a closer partnership is critical to both execs as well as the business. |
CIO
September 27, 2012
Lauren Brousell |
How CX Helped AT&T Sell More iPhones and Otterboxes To improve the shopping experience in AT&T's physical stores, CIO Thaddeus Arroyo watched videos of shoppers and used focus groups so changes were dictated by actual customer experience. |
CRM
October 2012
Leonard Klie |
Oracle's Latest Branding Initiative Central to its CRM strategy is the company's Customer Experience (CX) Suite. |
CRM
October 2012
David Myron |
A Look at Oracle's New Direction Some industry experts are impressed with what they're seeing so far. "Their Fusion strategy has some real advantages," says Eric Pozel, president of consultancy CRM Northwest. "They've got the ability to market to any CRM scenario, whatever your industry, B2C, B2B, or a combination of both." |
CRM
September 14, 2012
Dan McDade |
Aligning Your Sales and Marketing Processes Two solutions for fixing a 20-year-old problem. |
Commercial Investment Real Estate
Sep/Oct 2012
Rich Rosfelder |
Fast Pitch Certified Commercial Investment Members offer tips for creating concise and engaging property presentations. |
CIO
September 14, 2012
Kim S. Nash |
Tablets for Flight Attendants on American Airlines In an effort to get closer to customers and improve sales, American Airlines is launching a new mobile strategy aimed at boosting customer loyalty by giving flight attendants tablets loaded with customer data. |
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